Elastic Bracelets
Elastic bracelets include a small hologram which manufacturers say is "programmed" through an undisclosed process. Power Balance, who have manufactured the bracelets since 2007, say that the programming "mimics Eastern philosophies".The holograms are most usually installed in bracelets and wristbands but are also sold as pendants or necklaces, anklets, shoe inserts, pet tags, or separately for users to apply to the back of a watch, for example.
Manufacturers including Power Balance and EFX Performance
make no claims on their websites for their products, but carry testimonials
from users who say that they improve athletic performance. Until 2010, Power Balance said that
their bracelets helped improve an athlete's strength, balance and flexibility. because
the holograms are embedded with an "electrical frequency" that
restores the body's "electrical balance" on contact with its natural
energy field. In
December 2010, following a successful legal action by the Australian
Competition and Consumer Commission, Power Balance admitted that
there was no credible scientific evidence for these claims.
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