Bracelets For Women: Truth Bracelet

Saturday 25 August 2012

Truth Bracelet

Western interest in the Q-Ray Ionized Bracelet rose as a result of an infomercial campaign by QT Inc. which ran from August 2000 through June 11, 2003. During this time many claims were made regarding the product's alleged effectiveness, most notably regarding relief from pain and arthritis due to manipulation of a body's chi. These claims were the topic of a 2003 injunction by the Federal Trade Commission and later a high-profile court ruling in 2006. A major factor in these rulings was a November 2002 study by Mayo Clinic that demonstrated no significant effect by the Q-Ray bracelet on muscle pain relative to the placebo effect. The court was unable to find any basis for QT Inc.'s claims related totraditional Chinese medicine, concluding that it was "part of a scheme devised by [QT Inc.] to defraud [its] consumers".

In a Marketplace interview, Charles Park, president of Q-Ray Canada, explains that the term "ionized" does not mean the bracelets themselves are ionized, but rather that the term comes from their secret "ionization process" which, he asserts, affects the bracelets in undisclosed ways.