Bracelets For Women: Jolt Gum

Wednesday 29 August 2012

Jolt Gum

Jolt Gum was originally made by The Jolt Company, Inc. Rochester, New York, which has since changed its name to Wet Planet Beverages. From the outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was "All the sugar and twice the caffeine." This slogan was changed to "Maximum caffeine, more power" when cane sugar in the drink was replaced with the less expensive sweetener high fructose corn syrup.[citation needed]
Jolt Cola later diversified into additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning (grape), Red Eye, and Electric Blue.
In 2003, the name was licensed to a Hackensack, New Jersey company named Gumrunners, Inc., which manufactures a line of caffeinated gum and mints bearing the Jolt label and the slogan "Chew More, Do More."[citation needed] The gum comes in two flavors: Spearmint and Icy Mint.On September 28, 2009, The Jolt Company, Inc. filed Chapter 11 proceedings in the United States Bankruptcy Court in Rochester, New York and simultaneously filed a motion to permit sale of the company's assets through a court-approved sale.