Bracelets For Women: Energy Drink Blog

Monday 27 August 2012

Energy Drink Blog

So this new"ish" energy shot... ok not really new at all as it was introduced over a year ago in 2011. I have actually been meaning to review this ever since I heard that SK, formerly known as "Street King" energy shot was being pushed by none other than 50 Cent. Sounded logical, I mean 50 cent has had pretty good success with Vitamin Water so why not dive head first into the energy shot market??? But then how do you take on the market leader, 5-hour Energy? Well it seems that SK's approach was find a celebrity, add a touch of charity (1 energy shot = 1 meal for a hungry child) and then claim one more hour of energy (6 vs. 5). So how well has it done? To date it looks like they have given away 3.5 million meals through the The World Food Programme. It also looks like they are softening the name as well. SK sounds much better than Street King when you have a philanthropic note right on the top of your energy shot... Anyways, I am not really here to judge how their marketing or sales are going, really just here two give my 2 cents on Taste and Kick.