Bracelets For Women: Red Bull Music

Tuesday 28 August 2012

Red Bull Music

The Red Bull Music Academy (RBMA) is an annual international music event where up and coming producers, singers, arrangers, DJs and musicians get the opportunity to learn from top industry professionals.Contrary to popular belief, the RBMA is not a 'DJ event’, despite having originated as such. It has since expanded to accommodate all genres and aspects of the musical spectrum.
Initiated in 1998 in Berlin and taking place in a different city every year since then, the Academy works as follows: applicants must prepare a demo CD of their work, be it original productions, songs, DJ sets and whatnot, along with completing an application questionnaire, and mail it to central RBMA offices in Cologne, Germany. From there, each application is taken in consideration, with no quota on country or musical genre. From these applications, 60 are selected and broken down into two groups of 30, which are then flown in to the location of the respective year's event for two fortnightly “terms” each.