Vpx Sports
Vital Pharmaceuticals (VPX Sports), which distributes sports supplements under the brand name VPX, is a sports nutrition corporation located in Florida, United States. Its market consists principally of bodybuilders and other fitness enthusiasts. The company acknowledges that its products are generally more expensive than those of its competitors, but justifies this fact with claims of its products' superior quality.Among VPX's better-known products are Redline (a thermogenic), Black Pearl (marketed as a libido enhancer), and the Zero Impact and Zero Carb dietary supplements.
On May 6, 2009, in Sacramento, California, a federal court issued a preliminary injunction requiring VPX to immediately remove Muscle Power from the marketplace, after concluding that the product infringes on CytoSport’s trademark rights of Muscle Milk. This was prompted after CytoSport filed a lawsuit against VPX, stating that Muscle Power’s packaging, or “trade dress,” was deceptively similar to Muscle Milk’s packaging.
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